9×12 Postcard Side Hustle by Mitchell Tebo, also known as the 9×12 Method, is a practical business training program that teaches entrepreneurs how to build a local advertising business around shared direct-mail postcards.
Instead of managing complicated digital advertising campaigns, the model is built around a straightforward concept: sell advertising spaces to multiple local businesses, combine those advertisements onto one large postcard, and distribute the postcard to households within a targeted local area.
The supplied program goes well beyond the core course. It includes the 9×12 Postcards Course, prospecting training, scaling strategies, live group call replays, postcard samples, CRM resources, lead-generation tools, design resources, and additional implementation materials.
What Is the 9×12 Postcard Side Hustle?
The business model connects local businesses that need customers with households in their surrounding communities.
Rather than one company paying the entire cost of a direct-mail campaign, multiple businesses purchase individual advertising positions on the same oversized postcard.
This creates a collaborative advertising model where the postcard operator manages the campaign while participating businesses gain local exposure.
The training walks through the process from understanding the model to prospecting, selling advertising positions, preparing campaigns, fulfilling orders, and eventually scaling the operation.
01 – Work 1-on-1 With Mitch
The supplied package begins with resources related to working directly with Mitchell Tebo.
This section complements the structured curriculum with additional implementation guidance around the 9×12 business model.
02 – 9×12 Postcards Course
The main 9×12 Postcards Course contains approximately 6.18 GB of material and provides the core step-by-step training.
The course itself is organized into multiple stages covering the business from initial setup through scaling.
Introduction to the 9×12 Postcard
You’ll first learn how the collaborative postcard advertising model works.
This establishes the economics and structure behind bringing several local advertisers together on one direct-mail campaign.
Mindset Core Concepts
Building a local advertising business requires consistent outreach, conversations with business owners, and follow-up.
This section addresses the mindset required to prospect consistently and continue building campaigns even when individual businesses decline an offer.
Community Card Fast Alternative
The curriculum includes additional material around alternative approaches to the community-card model.
This gives students another perspective on structuring and implementing local advertising campaigns.
Getting Prepped
Before contacting potential advertisers, you’ll learn how to prepare the basic components of the business.
The objective is to establish a repeatable process so you know what you’re offering, who you’re approaching, and what needs to happen once an advertiser agrees to participate.
Prospecting – Choose Any
One of the most important parts of the program is prospecting.
Without participating local businesses, there is no postcard campaign.
The prospecting section teaches approaches for identifying and contacting businesses that may benefit from neighborhood advertising.
Potential prospects can include businesses such as:
- Restaurants
- Dentists
- Real estate professionals
- Home-service companies
- Gyms
- Salons
- Auto-service businesses
- Contractors
- Local retailers
- Professional services
The goal is to create a consistent pipeline rather than relying on one-off opportunities.
After the Sale
Closing an advertiser is only the beginning.
The After the Sale training addresses what happens once a business agrees to participate.
This stage can involve collecting the necessary information, coordinating advertising assets, organizing campaign requirements, and moving the advertiser toward fulfillment.
Creating an organized post-sale workflow is particularly important as the number of participating businesses increases.
You Sold It Out – Now What?
Once all available advertising positions have been sold, the campaign moves from sales into execution.
This part of the course focuses on what to do after filling the postcard.
The objective is to move efficiently from:
Advertiser Acquisition → Campaign Preparation → Design → Distribution → Follow-Up
Having a repeatable fulfillment process makes it easier to run additional postcard campaigns later.
Scaling the Business
After successfully completing campaigns, the training moves into scaling.
Instead of treating every postcard as an entirely new project, you’ll learn how to think about creating repeatable systems that can support additional neighborhoods, advertisers, and campaigns.
Scaling may involve improving:
- Prospecting systems
- Lead organization
- Advertiser follow-up
- Campaign management
- Design workflows
- Client communication
- Fulfillment processes
- CRM organization
- Repeat campaigns
Live Group Call Replays
The supplied program contains approximately 5.42 GB of Live Group Call Replays.
These recordings provide additional discussions and practical context beyond the main curriculum.
They can be useful for seeing how different implementation questions and challenges around the postcard model are addressed.
National Partner Platform
The package also includes resources connected to the National Partner Platform, adding another component to the broader 9×12 Method ecosystem.
Instant Lead Collector
A dedicated Instant Lead Collector resource is included to support prospecting and lead-generation activities.
Lead organization becomes increasingly important when contacting many local businesses across different categories and locations.
Custom 9×12 Website Resources
The supplied package contains resources related to creating a custom 9×12 website.
A professional online presence can help explain the advertising opportunity to prospective businesses and provide a central place for presenting the service.
9×12 Method CRM
The program also includes resources for the 9×12 Method CRM.
A CRM can help organize:
- Prospective advertisers
- Contact information
- Follow-ups
- Sales conversations
- Campaign status
- Existing advertisers
This becomes particularly valuable when managing multiple campaigns simultaneously.
Postcard Samples
The package includes 9×12 and 6×11 postcard samples.
These provide practical visual references for understanding how collaborative postcard campaigns can be structured and how multiple advertisements can be presented within a single mail piece.
Design Services & Ad Design Resources
Dedicated design resources are also included.
Because the finished postcard represents every participating advertiser, presentation and organization are important parts of delivering the campaign.
The package additionally includes an Ad Design Generator resource that supports the creative side of campaign production.
Complete Course Curriculum
The main 9×12 Postcards Course contains:
- 9×12 Postcards Course Introduction
- Intro to the 9×12 Postcard
- Mindset Core Concepts
- Community Card Fast Alternative
- Getting Prepped
- Prospecting – Choose Any
- After the Sale
- You Sold It Out – Now What?
- Scaling the Business
- Live Group Call Replays
The broader supplied package also includes 1-on-1 resources, National Partner Platform materials, Instant Lead Collector resources, custom website resources, the 9×12 Method CRM, postcard samples, design services, freebies, and an Ad Design Generator.
What You’ll Learn
Through the program, you’ll learn how to:
- Understand the collaborative postcard advertising model
- Start a local direct-mail advertising business
- Identify potential local advertisers
- Prospect businesses consistently
- Present the postcard advertising opportunity
- Organize advertisers within a campaign
- Manage the process after making a sale
- Prepare a campaign once advertising positions are filled
- Work with postcard layouts and advertising assets
- Organize leads using CRM systems
- Improve advertiser follow-up
- Build repeatable campaign workflows
- Use postcard examples as references
- Develop systems for managing multiple campaigns
- Scale the business beyond the first postcard
Who Is This Course For?
9×12 Postcard Side Hustle by Mitchell Tebo is particularly relevant for:
- Entrepreneurs
- Freelancers
- Marketing consultants
- Agency owners
- Local marketers
- Sales professionals
- Lead-generation specialists
- Direct-mail marketers
- People interested in starting a local service business
It can be especially interesting for entrepreneurs who prefer a local B2B business model instead of relying entirely on ecommerce, social media, or online advertising.
Why This Business Model Is Different
The central idea behind the 9×12 Method is relatively simple.
You are not necessarily creating the local businesses’ entire marketing strategy. Instead, you’re organizing a shared advertising opportunity and managing the process that brings advertisers together.
The operating model can be summarized as:
Choose an Area → Find Local Businesses → Sell Ad Positions → Fill the Postcard → Prepare the Campaign → Distribute → Repeat
That makes the system easier to understand than many businesses involving complex funnels, inventory, or software development.
About Mitchell Tebo
Mitchell Tebo teaches the 9×12 Method as a structured approach to building collaborative local direct-mail advertising campaigns.
His training focuses on the practical stages required to turn the postcard concept into an operating business, including preparation, prospecting, sales, fulfillment, and scaling.
Final Thoughts
9×12 Postcard Side Hustle by Mitchell Tebo provides a detailed framework for entrepreneurs interested in building a local advertising business around collaborative direct-mail campaigns.
The supplied package is particularly extensive, combining the 6.18 GB core course with 5.42 GB of live group call replays, alongside CRM resources, postcard samples, lead-generation materials, website resources, design tools, and additional implementation support.
For someone interested in local marketing, direct mail, client acquisition, or building a service-based side business, the program provides a structured path from understanding the 9×12 postcard concept through launching and scaling campaigns.
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